Advised by Bestvantage Investments, Bebe Burp, a rapidly growing baby food brand, raises Rs 8 crore in Pre-Series A funding to fuel expansion and enhance market presence. A funding round from Gruhas Collective Consumer Fund (GCCF). This strategic investment will significantly enhance Bebe Burp’s reach in the booming baby food market.
Growth-Driven Investment Strategy
Founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp has been at the forefront of offering nutritious, homemade-quality baby food alternatives. The brand’s product range includes instant mixes, cookies, and snacks, such as porridge mixes, millet puffs, and ragi cookies, all made with natural ingredients. To date, Bebe Burp has served over 150,000 mothers across India.
The newly acquired Rs 8 crore will be strategically allocated: 60% towards growth initiatives, 20% to streamline operations, 10% for product development, and the remaining funds for team building. This funding will enable Bebe Burp to expand its market presence, drive product innovation, and adopt advanced packaging and delivery technologies.
Chirag Gupta, co-founder of Bebe Burp, commented, “Our focus is on expanding into new domestic and international markets with the recently secured funds. We will increase brand visibility through influencer partnerships and creative campaigns. Bebe Burp’s vision is to strengthen its presence in the e-commerce and quick commerce sectors, while investing in R&D to drive innovation. This funding will establish us as a leading Indian brand in the global baby food market, attracting further international interest.”
Raman Sharma, founder of Bestvantage Investments, added, "We believe that the investment by Gruhas Collective will significantly accelerate Bebe Burp’s market outreach, positioning them for robust domestic and international growth."
Capitalising on a Booming Baby Food Market
The global baby food market is projected to reach $109 billion by 2027, growing at a CAGR of 6.1% from 2021 to 2027. The Indian baby food market, valued at $6.5 billion in 2023, is expected to grow at a remarkable CAGR of 14% between 2024 and 2030. Bebe Burp is poised to leverage these growth trends with its organic product range and targeted marketing strategies.
Over the next five years, Bebe Burp plans to enhance its digital marketing efforts, forge influencer partnerships, and engage deeply with parenting communities. The brand’s expansion strategy focuses on Tier-1 and Tier-2 cities in India, with a particular emphasis on millennial and working parents. Bebe Burp is also eyeing international markets in the Middle East, Europe, and Southeast Asia, alongside boosting its e-commerce and quick commerce channels. Additionally, the brand aims to increase its retail footprint to over 100,000 stores across India and invest in research and development to continually innovate its product line.
For more information on promising startups, visit www.bestvantageinvestments.com or contact us directly at raman@bestvantageinvestments.com.
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