Fashion Meets Vision: Eternal Runway Debuts in Dubai

A new era in fashion unfolds in the world as Rose Merc Limited, its subsidiaries Emirates Holding Group and Moda Orama Ventures (MOVe), announces the launch edition of Eternal Runway — an invite-only, bespoke fashion event to be held on 4th July 2025 at the Marriott Al Jaddaf, Dubai.

Eternal Runway is more than a catwalk. It is a platform where tradition and innovation come together. It is a platform carefully curated to highlight new Indian design talent and facilitate global cultural dialogue — all within the luxury context of the Emirates Luxury Show.

Under the guidance of legendary show director Mr. Shakir Shaikh and featuring iconic designer Mr. Ken Ferns at the helm, the event merges glitz with a cause. Strategic partnerships are underway with elite designers and influencers, guaranteeing a trendsetter's spectacle.

For MOVe, this is the development of its first Middle East legacy IP — a bold step in furtherance of its objective to drive Indian creativity on global catwalks.

As Hanif Shaikh (Founder, Emirates Holding Group) notes, "It’s more than fashion—it’s about culture, commerce, and connection." And Sudhir Padiyar (Founder, MOVe) echoes this with passion: “We’re building a fair, transparent ecosystem where Indian talent gets its global due.”

With enthusiastic backing from Rose Merc Ltd, Eternal Runway isn’t just a fashion event—it’s the beginning of a movement.