Feline Spirits, a pioneering brand in the craft alcoholic beverage industry, has successfully closed its Pre-Series A funding round, securing an undisclosed amount. This round was led by Bestvantage Investments. The infusion of capital will bolster Feline Spirits' efforts to redefine the perception of hard spirits and expand its presence both domestically and globally.
With a diverse portfolio of six liquor brands in the premium and semi-premium categories, including Whisky, Brandy, and Vodka, Feline Spirits showcases a blend of tradition and innovation. The company’s leadership team, comprising seasoned CXOs and industry veterans alongside a dynamic young team, brings together strategic experience and fresh perspectives. Operating across 50 major towns, Feline Spirits has established a presence in over 2,500 outlets and 600+ HORECA (Hotel/Restaurant/Café) outlets, serving a loyal customer base of more than 500,000. The company has achieved impressive growth, with an Annual Recurring Revenue (ARR) of Rs 60 Crores, marking a 400% increase from the previous year. Demonstrating strong financial performance, Feline Spirits boasts a gross margin exceeding 55%, with May 2024 alone generating over Rs 4 Crores in gross revenue and consistent net profitability at break-even levels month-on-month.
Prabhat Sharma, co-founder of Feline Spirits, shared insights into the brand's vision, inspired by the unapologetic and outspoken nature of felines. "In first quarter of FY 24-25 April to June, we have sold more than 1.5 lakh bottles generating sales value of over Rs 11.5 Crores. Feline Spirits currently have licenses to supply in 8 markets (6 Government and 2 Open markets)," Sharma explained. This ethos is mirrored in the company's mission to transform how people perceive and enjoy hard spirits. Feline Spirits aspires to shed the stereotype of hard spirits being a solemn, adult-only beverage and instead present it as a vibrant, character-filled option.
Rohit Saxena, co-founder of Feline Spirits, emphasized the broader impact the brand aims to have. "Feline Spirits is not just about selling artisanal beverages; it's about shaping a mindset and lifestyle. Our goal is to influence attitudes and bring a fresh, innovative approach to the spirits industry. Our Motto is to provide Handcrafted Liquor in Premium Packaging at Affordable Prices"
Raman Sharma, Founder & CEO of Bestvantage Investments, emphasized remarkable growth shown by Feline Spirits. "Feline Spirits has growth strength to strength over last one year growing 400% and achieving net profitability," Raman noted.
Feline Spirits' flagship beverages, Off Limits and High Stakes, have seen growing demand and are already making strides in international markets within just a year of launch. The brand's innovative marketing campaigns are creating significant buzz across the Indian subcontinent, resonating with a demographic eager for something new and exciting. In addition to its growth ambitions, Feline Spirits is committed to sustainability. The company collaborates with local organizations to support social and environmental causes and has adopted eco-friendly production practices and packaging solutions to promote a sustainable future.
This funding round marks a significant milestone for Feline Spirits as it continues to push the boundaries of what's possible in the craft alcoholic beverage sector. With the support of Bestvantage Investments and its partners, the brand is well-positioned to lead a new era of innovation and creativity in the spirits industry.
Feline also raising a small round, please reach out us for more details and for more such exciting investment opportunities in prominent startups, visit us at Bestvantage Investments or contact us directly at raman@bestvantageinvestments.com.
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