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Nestroots Bags Rs 3 Cr Funding to Fuel Home Decor Expansion and Global Foray


Nestroots, a trailblazing new-age home decor and lifestyle brand, has achieved a significant milestone by successfully securing a funding of Rs 3 crore. The funding round, spearheaded by BeyondSeed Singapore and expertly managed by Bestvantage Investments, comes at a pivotal moment for Nestroots, aligning seamlessly with the brand's robust year-on-year double-digit growth. This infusion of capital solidifies Nestroots' position as a formidable player in the thriving Indian home decor market.


Notably, the funding round witnessed the participation of Arjun Vaidya, a distinguished Direct-to-Consumer (D2C) mentor and investor, who has also joined the Nestroots team as a mentor.


Empowering Home Spaces: A Vision for Growth


Committed to excellence in design, quality, and accessibility, Nestroots has outlined a strategic roadmap for the utilization of the newly acquired funds. The brand is set to reinforce its online dominance by introducing new categories, including Kids’ Furniture and larger Furniture, alongside an expansive range of Decor. With a global vision, Nestroots is gearing up for an ambitious expansion plan over the next five years, targeting key markets such as the US, Canada, and the UAE. Simultaneously, the brand aims to enhance its offline presence through Shop-in-Shops (SIS) and Multi-Brand Outlets (MBOs), in line with its vision of becoming the ultimate 'Home-Everything' destination.


Global Aspirations and Offline Footprint Expansion


Nestroots envisions setting itself apart in India's thriving $32 billion Home Decor industry, which is projected to reach $39.44 billion by 2027. The brand's strategy revolves around offering unique designs, superior quality, and budget-friendly pricing, positioning itself as the top choice for consumers seeking affordable luxury in home decor. Nestroots refers to this as 'Luxury on a Budget,' a concept that resonates with the growing segment of consumers who seek premium home decor solutions without compromising on affordability.


Arjun Vaidya Joins as a Mentor


The involvement of Arjun Vaidya, a seasoned mentor and investor in the D2C space, adds a valuable dimension to Nestroots' journey. With his expertise and guidance, Nestroots aims to navigate the dynamic landscape of the home decor industry, ensuring sustainable growth and innovation.


Shaping the Future of Home Decor


Nestroots' successful funding round marks a pivotal moment in the brand's trajectory. With a clear vision for the future, Nestroots is poised to make significant strides in the global home decor market while solidifying its position as a household name in India. As the brand continues to innovate and expand its product offerings, consumers can look forward to a curated selection of home decor solutions that seamlessly blend style, quality, and affordability.



Stay tuned for more updates on Nestroots' journey as they redefine 'Luxury on a Budget' in the world of home decor.

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