Redefining Parenting with India’s Leading Babycare Brand

In a nation where parenting begins with more questions than solutions, FirstCry has emerged as a household name for Indian families numbering in millions. Since its creation in 2010 by Supam Maheshwari and Amitava Saha, FirstCry has sought to simplify parents' lives, make them smarter, and more convenient. It brings every solution that parents require under one umbrella through online as well as offline platforms.

One-Stop Destination for all Parenting Needs

FirstCry is not merely a baby store but a parenting ecosystem in every sense. From diapers and feeding supplies to skincare, toys, apparel, and health care products, the platform provides over 90,000 products from over 1,200 Indian and global brands. Whether it's a new baby's first blanket or a little one's first shoes, FirstCry makes it possible for families to have quality, variety, and convenience at their fingertips, all under one roof.

What really stands out about FirstCry is the combination of online convenience and offline trust. Though its e-commerce site provides a seamless and smooth shopping experience, its 400 stores, of which 350 are franchise outlets, bring the brand to neighborhoods in India. The hybrid model provides customers with choice to shop online or visit a local store. Either way, the experience is the same, available, and trustworthy.

Among its numerous programs, the "FirstCry Box" initiative is notable for its sensitivity and reach. Every month, more than 70,000 new parents in India are given these carefully selected boxes by a network of 6,000 hospitals. With practical items such as diapers, baby oil, and lotion from familiar brands such as Mamy Poko and Libero, the FirstCry Box is not just a welcoming gift. It is an expression of care and support during a pivotal stage of life.

What Lies Ahead?

FirstCry is not just changing the retailing landscape but creating a brand that empowers families every step of the way. Backed by innovation and empathetic in nature, FirstCry is ready for even more growth. An eagerly awaited IPO could be on the cards as well.

As FirstCry goes on simplifying parenthood, there's another promising name, iMumz, which is revolutionizing the initial phases of motherhood. By merging Ayurvedic knowledge with contemporary science and technology, iMumz provides complete care to women through the phases of fertility, pregnancy, and early motherhood.

Want to invest in the future of family health?

Get in touch with BestVantage Investments to discuss iMumz and other high-potential startup opportunities. Together, let's support the development of the next generation, from the ground up.