The Visionary Behind India’s Esports Boom: Why Now is the Time to Invest in Santanu Basu and ISGL

India's online entertainment arena is transforming at a feverish rate, and leading the charge is Santanu Basu, co-founder of Lets Game Now and former pro-gamer. His latest venture, the Indian Super Gaming League (ISGL), promises to be one of the country's most exciting and impactful esports ventures.

With India's esports industry projected to surpass ₹11,900 crore in worth by 2027, ISGL is opportune. It offers an unprecedented early-entry opportunity for investors into a burgeoning sector that is only now poised to realize its full potential.

At BestVantage Investments, it's our privilege to support Santanu and his team in their launch of ISGL 2025. The league includes Mumbai City FC and Kerala Blasters, professional sport franchises, and fantastic esports franchises such as VALORANT and Chess. The response so far has been immense. Fans, influencers, and major brands are already on board the concept. With a ₹1 crore prize money and a projected 60 to 80 million viewers, the league is picking up serious momentum.

But ISGL is not merely another esports competition. It is a mature media ecosystem. From live-streamed gameplay and influencer-driven teams to concerts, cosplay events, and local fan activation, ISGL provides an end-to-end entertainment experience. The soon-to-be-hosted three-day Grand Finale will likely attract over 20,000 live attendees, announcing its status as a live-event powerhouse.

Santanu Basu's professional esports experience, coupled with the success of hosting over 1,250 events through Lets Game Now, gives him a stable foundation. He has built long-term partnerships with large brands like Hotstar, AMD, Acer, and Sony, which reflect clear business and community-building capability.

ISGL is not an investment proposition alone for investors. It is a chance to join a revolution that is changing the dynamics of how sports, gaming, and digital media meet in India. It is a franchise-based model with a focus on sustainable development that positions the league for long-term viability.

We think this is the best time to invest. ISGL has robust leadership, proven track record, and a huge base of followers. Joining now as the league expands will be a part of creating the future of Indian esports.

This is not merely an opportunity for business. It is an opportunity to be behind a visionary, to drive a cultural revolution, and to be on a journey of history.