Virat Kohli Steps Into the Bowling Lane – Not With a Ball, But With Vision

When one of the world’s most iconic cricketers steps off the pitch and into a new arena, people pay attention.

Virat Kohli has just joined the World Bowling League (WBL) as a strategic investor. It’s an unexpected but exciting move that shines a global spotlight on a sport often overlooked in the mainstream. For many, bowling is weekend fun. For the WBL, it’s an untapped frontier of precision, innovation, and global potential.

Founded by Adi K. Mishra, the WBL is not just another league. It is a reimagining. With immersive tech, world-class venues, and bold formats, it seeks to elevate bowling from pastime to primetime. Adding Kohli, whose career has been built on transforming cricket into a powerhouse entertainment product, brings instant credibility and reach.

“I started bowling at 11,” Kohli shared. “The sport always had a place in my journey. Now, it’s time to bring it to the world.”

This is not just investment. It is alignment. It is about bringing the athlete’s mindset to a sport with hidden depths: nuanced lane conditions, 3D-printed oil patterns, and balls engineered like racecars.

With names like Mookie Betts already on board and now Kohli joining forces with Mishra’s vision, bowling is getting its long-overdue moment.

And perhaps that’s the real story here: that greatness in sport doesn’t just lie in records. It lies in reinvention.