Wakefit’s Next Chapter: From Bedrooms to the Stock Market

In just under a decade, Wakefit Innovations has gone from a startup selling mattresses online to becoming a household name in home and furnishings across India. Now, the Bengaluru-based brand is preparing to make its biggest move yet as it enters the public markets.

On June 26, Wakefit filed its draft red herring prospectus with SEBI, outlining plans for an IPO that includes a fresh issue of shares worth INR 468.2 crore and an offer for sale of 5.84 crore shares by investors and promoters. This move signals more than just capital raising. It marks Wakefit’s transition into a new phase of growth, driven by stronger public accountability and larger market ambitions.

What stands out is how the company plans to use the funds. Over INR 82 crore will go toward opening 118 new company-operated retail stores. This is a clear step toward deeper offline penetration. Another INR 145 crore is earmarked for lease and rental commitments, showing Wakefit’s confidence in long-term retail expansion. Marketing and brand awareness will also receive a significant push, with over INR 108 crore set aside for that purpose.

Founded in 2016, Wakefit has always stood out for its end-to-end control over product development, manufacturing, and customer experience. With five manufacturing facilities and a distribution model that blends e-commerce with offline retail, it is well-positioned to scale.

The IPO buzz is not just about Wakefit. It reflects a broader trend. Startups like Lenskart, Groww, Zepto, and Pine Labs are also preparing for their market debuts in 2025. Wakefit’s story could well inspire many other product-first Indian startups to dream bigger.