Advised by Bestvantage Investments, Inspired Spirits Raises Seed Round Led By The Chennai Angels: Crafting India’s First Global Aperitif Story

In a rapidly evolving consumer landscape, where brand, storytelling, and product innovation intersect, Bestvantage Investments continues to play a pivotal role in enabling high-potential startups to scale. As advisor in this fundraising journey, Bestvantage worked closely with Inspired Spirits to navigate investor conversations, sharpen positioning, and unlock the right capital partners, reinforcing its commitment to backing category-defining companies from India.

The Rise of Inspired Spirits & Quro

Inspired Spirits, the makers of Quro, is reimagining how India consumes and experiences alcoholic beverages. Positioned as India’s first homegrown aperitif, Quro blends wellness botanicals with a modern drinking experience, tapping into a global shift toward mindful and functional consumption.

Unlike traditional spirits, Quro is designed to be lighter, flavorful, and experience-driven, making it appealing to both new-age consumers and evolved palates.

Building a Category, Not Just a Product

What sets Inspired Spirits apart is its category-creation mindset.

• Deep R&D Foundation: The team invested over 16 months in research, experimenting with 200+ indigenous ingredients to perfect a unique formulation.

• Indian Roots, Global Appeal: By leveraging India’s rich botanical heritage, the brand delivers a product that resonates with both domestic and international audiences.

• Wellness-Led Positioning: Quro aligns with the rising demand for low-alcohol, functional, and conscious drinking options, a fast-growing segment globally.

This isn’t just another beverage launch; it’s the early stages of a new consumption category emerging from India.

Sharing his thoughts on the milestone, Anmoll Bansal said “From day one, our vision with Quro was to create something uniquely Indian yet globally relevant. We didn’t want to replicate existing categories; we wanted to build one. This fundraise gives us the confidence and capability to scale faster, experiment further, and take Indian botanical craftsmanship to the world.” He further added, “The journey hasn’t just been about product development, but about educating consumers and building a new drinking culture. With the right partners on board, we are now ready to accelerate that vision.”

The Seed Round & Strategic Backing

The company has successfully closed its Seed Round led by The Chennai Angels, with participation from a curated set of angel investors.

This capital infusion will enable Inspired Spirits to:

• Expand into new geographies (both domestic and global) 

• Strengthen distribution and brand presence 

• Accelerate innovation across product lines 

The round reflects growing investor confidence in premium, differentiated consumer brands coming out of India.

Commenting on the fundraising journey, Raman Sharma, Founder & CEO - Bestvantage Investments, shared, “What stood out to us about Inspired Spirits was not just the product, but the clarity of vision. They are building a brand that sits at the intersection of culture, wellness, and global aspiration.” Also, “At Bestvantage, we focus on backing founders who are not just entering markets but redefining them. Inspired Spirits is a strong example of this, creating a new category with the potential to scale globally. We are proud to have supported them in this fundraising journey and look forward to their next phase of growth.”

Why This Matters for the Ecosystem

Inspired Spirits represents a broader shift in the startup ecosystem:

• From commoditised products to experience-led brands 

• From local offerings to globally scalable narratives 

• From trend-following to category creation 

As global consumers increasingly seek authenticity and innovation, Indian startups such as Inspired Spirits are uniquely positioned to deliver both.

The Bestvantage Edge

At Bestvantage Investments, the focus goes beyond just connecting startups with capital. The team works closely with founders to:

• Refine investment narratives

• Identify aligned strategic investors 

• Structure scalable growth pathways 

The journey with Inspired Spirits is a strong example of how the right advisory can help transform a promising idea into a venture-backed growth story.

Looking Ahead

With strong early traction, a differentiated product, and the backing of experienced investors, Inspired Spirits is well on its way to building a global brand rooted in India.

As the lines between lifestyle, wellness, and consumption continue to blur, brands such as Quro are not just riding the wave, they are creating it.