Aman Gupta’s Let’s Try Win Shows the Power of Instinct in Indian Consumer Investing

A remarkable investing story emerged on LinkedIn today when Aman Gupta shared that his twelve lakh rupee investment in Let’s Try has grown to nearly forty crore. What makes this even more impressive is the context in which it began. Let’s Try was not a favourite on Shark Tank India when it appeared in the very first season. Most investors on the panel hesitated; the category seemed too familiar, and the pitch did not generate the kind of excitement usually seen for high-growth consumer brands. Still, Gupta trusted his instincts and backed the founders based on belief rather than projections.

That decision has now produced one of the highest returns ever seen from a Shark Tank India investment. A three-hundred thirty-three times jump in four years is a landmark outcome and sets a new benchmark for early-stage consumer investing in the country. The remarkable rise of Let’s Try shows what can happen when a simple product is built with consistency, strong distribution and a founder who refuses to slow down.

At the centre of this story is Nitin Vinod Kalra and his family, who turned a modest snack idea into a serious FMCG business. They entered a category that many consider unglamorous and already crowded. Instead of trying to reinvent the wheel, they focused on quality, price sensitivity and a deep understanding of everyday Indian taste preferences. The result is a brand that has grown quietly but steadily and is now being celebrated as one of the strongest success stories to come out of the show.

Aman Gupta’s investment philosophy also gets a moment of spotlight through this achievement. At a time when many investors rely on detailed predictive models, Gupta often takes a founder-first view. His post highlighted that instinct is sometimes just as powerful as data. Over the last few years, early-stage founders in India have been debating whether intuition-based investing still works in a market that expects rigorous forecasting and structured evaluations. Let’s Try has offered an emphatic answer. There is still room for belief-driven bets when the right leadership is in place.

The journey from a television pitch to a multi-crore enterprise is a powerful reminder that India’s consumer market still has surprises left. Traditional snacks remain a massive business and the right brand can unlock value even in categories that seem mature. As Let’s Try enters the next phase of its growth, the spotlight is not only on its scale but also on the kind of investing mindset that made this outcome possible.

For founders, this story is an encouragement to stay consistent. For investors, it is a lesson that extraordinary returns can sometimes come from the most unexpected places when the right people are steering the ship.