Why the MENA Region Is Becoming One of the World's Most Exciting Business Frontiers

When people generally think of global business giants, cities such as London, New York, or Singapore tend to come to mind. But now, something extraordinary is taking place right in our own backyard.

The MENA region is emerging into the limelight, and at the forefront of this change is Dubai.

Dubai has been ranked as the fourth wealthiest city in Europe, the Middle East, and Africa, behind only London, Paris, and Milan, by a recent report. What is more impressive, however, is the speed of its expansion. In the past decade alone, the private wealth of Dubai has doubled.

This is not merely luxury property or tourism anymore. It's entrepreneurship, innovation, and the emergence of a new economy.

A Region on the Rise

Dubai alone now has over 86,000 millionaires, from hundreds of ultra-high-net-worth individuals in tech, finance, and emerging industries such as crypto and AI. And that is only the start.

Across the MENA region, we’re seeing a sharp increase in venture activity, family office establishments, and cross-border collaborations. Entrepreneurs are not just building startups — they’re building ecosystems.

From Riyadh’s booming investment scene to Cairo’s growing tech hubs, the region is moving from being a consumer of global innovation to a driver of it.

What’s Fueling the Momentum?

There are a few key ingredients:

• Pro-business tax environments that promote the establishment of businesses and attract international talent

• A youthful, digitally native population hungry to create and innovate

• Increased access to capital, both from conventional investors and emerging family offices

• Political stability and regulatory transparency in pro-business areas

• Increased support ecosystem, ranging from accelerators, co-working facilities, and business networks

This combination is making the region a fertile ground for founders, investors, and professionals looking to create something substantial.

The Strength of Community in This Growth Narrative

For us at Bestvantage Investments MENA Meetup, growth occurs not in solitude. It occurs when individuals converge to exchange information, resources, and networks.

Whether starting your first business, growing your business, or seeking investment in the region, you don't need to do it solo. The strength of being in a supportive, like-minded community cannot be overemphasised.

The energy in MENA today is real — and the future is yours who show up, add value, and work together.

What Comes Next?

If trends continue as they are now, Dubai has a good chance of being the wealthiest city in the EMEA region by 2040. However, the true opportunity is much larger. It is about creating the next generation of businesses that address real problems and create real value.

It's about belonging to a region that is no longer keeping up with the global trends but creating them.

And it's about ensuring we all rise together — not just as entrepreneurs, but as a collective business community that inspires, elevates, and leads.

If you're interested in the future of MENA, and you think in building through cooperation, now is the time to get plugged in.

Let's connect, learn, and grow — together.